Role
Digital Marketing & Operations
2022-Present
Fuwuffle is a character brand dedicated to creating quality gifts from hand-drawn designs. Combining illustration and animation, Fuwuffle focuses on spreading happiness through original characters and their individual personalities.
As the social media marketing and operations manager, my responsibilities include increasing overall growth in omni-channel marketing as well as managing all e-commerce operations and product launches. I contributed to the the brand’s growth through a curated organic growth strategy that focused on engagement and increasing reach. In combination with SEO, content strategy, and conducting market research, I grew the brand to over 100k on Instagram and 31K on TikTok over two years. Most recently, I have grown our following to 21k on Threads.
Brand Collaborations.
For brand collaborations and licensing agreements, I manage communications with partners so we can create consistant, quality designs that are relevant to my community.
Gnoce Jewelry is a high-quality jewelry company dedicated to crafting individualized and heartwarming collections. With a global following of over 650,000 across Instagram, Facebook, and Tiktok, Gnoce Jewelry delivers commemorate pieces that inspire happiness.
A leading provider of messaging stickers across iMessage, WhatsApp, and Telegram. Backed by Snapchat and Y Combinator, they provide accessible digital stickers for users worldwide.
A Korean inspired photo booth based in Sydney, Australia. Custom designed photo frames featuring Fuwuffle were created in a collaboration, so customers can enjoy and share their memories with their favorite Fuwuffle characters.
Product Design & Photography.
I use a variety of design software to create product designs for my community. These include Clip Studio Paint, Illustrator, Photoshop, and Lightroom. I also work with manufacturers to help produce more intricate products.
Content Creation & Animations.
A majority of my work is in content creation and strategy through omni-channel social media marketing. I created an organic social growth strategy after examining key metrics, trends, and relevant topics within my niche. My content creation ranges from digital illustrations, graphic design, comics, and short-form video animations content.
Digital Icon Packs.
As part of my community, I offer premium members exclusive rewards. These include monthly digital rewards for exclusive digital wallpapers, icon packs, and printable coloring pages.
THANK YOU FOR READING MY SHOWCASE!